Web analytics company ClickTracks has released a new, mid-tier product for site owners not prepared to pay the higher fees associated with its more expensive offering. The new software offers marketing and search campaign functionality but fewer e-commerce features than the companys higher-end package.

Weve learned from a lot of businesses that marketers need a mid-priced product, said John Marshall, ClickTracks chief executive. Optimizer was designed to fill that gap. Many business-to-business (B2B) marketers dont need a return-on-investment (ROI) tool for e-commerce purchases, which is included in the companys higher-end product, Marshall cited as an example.

The new product, ClickTracks Optimizer, costs $1,195 to license as software, or $99 a month as an ASP (

Optimizer features a number of services not included in the basic Analyzer. A robot report allows customers to quickly see how often spiders crawl their sites, broken out by search engine and time period.

We did not initially report on robot activity before, because we thought it was unnecessarily complex information for the average marketer, Marshall said. Since then, weve learned how many marketers eagerly want to know about and monitor that activity.

Other Optimizer services include integrated e-mail tracking that tabulates e-mail campaign effectiveness; and the ability to track custom ad campaigns, whether pay per click (PPC), banners, or even print ads. Optimizer also allows customers to conduct a behavioral comparison between traditional and paid search results across both Googles and Overtures platforms within a single window, according to the company.

ClickTracks currently has 6,000 customers, covering 20,000 Web sites.